How to Make a National Legend Like Manny Pacquiao Look Bad?
Publish an advertisement with him showing looking all soooo tough but his watch is upside down, that’s how.
I just laid down and opened a copy of the November 2010 copy of Total Fitness Magazine where Manny was the cover. I see Manny again in the Victorinox Swiss Army watch ad at the inside front cover. I was marveling at the watch and my eyes went to the one he was wearing and noticed that the watch looked kind of odd. I inspected it closely and saw that the watch he was wearing was upside down!! Try it with your own watch and wear it like the one in the ad. Its totally wrong.
It is a total Photoshop fail. His left arm, the one wearing the watch, looked kind of out of place. The art director of this ad should have noticed it–he may have even tolerated it so that the watch would “look good” in the ad. Poor Victorinox, their marketing people may have not been doing quality control. Why would they even allow this to a legend? Maybe they thought people won’t figure it out?
Click on the photo for a larger version.
Here is the full page ad from the November 2010 issue of Total Fitness
Here is a medium shot so that you will see that I am not doing a thing to the ad.
Here is a closer look. Inspect it yourself. Or better yet, go buy an issue of Total Fitness November 2010 issue.