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Blogger Must Have: Google Analytics

If you blog, you should want to know if people are coming to your site and finding out what they read. That is why you need Google Analytics.

Google Analytics is a free web app that is used to provide, to the owner or administrator of a website of blog, site metrics and statistics. You need to use it if you care about improving your site and its contents. With this tool, you can find out how many people are coming to your site, where they come from, what they read, what internet browser they are using on what gadget or computer and so on and so forth. This is really a useful product.

How do you get it?
To use Google Analytics in your, you need to first have a Google account which is usually a Google Mail account that can be found at gmail.com. Once you create an account, you will be able to use this on other Google apps.

When you already have a Google account, you then need to head to www.google.com/analytics and create a Google Analytics account using your newly created Google account (your gmail.com email address/account). By the way, you should already have a working website by this time and by working website it means your site is setup properly and has content.

The registration process is pretty quick until such time that you have to enter the domain name (URL or Universal Resource Locator) or a folder in a domain where you will put the Google Analytics tracking code. You will be instructed to paste this code in some part of your website, usually before the html body. After that, you will just have to wait until Google can detect the code it gave you.

This will be a series. My next post will be all about how you can derive benefits from Googl Analytics.

 

2 Comments

  1. This is very important to know the data about your blog traffic so you’ll what appropriate content you must create for your audience.

  2. Good post, but perhaps you could already have included the benefits of installing GA. Since it’s titled as ‘a must have’, it begs the question “Why?” 🙂 Just my two pesos.

    I personally use GA to track content sources, average time on page, content flow, and of course, real-time viewership. The page views are secondary to all the above for me as high-traffic isn’t my business, but information dissemination is.

    Looking forward to the next post on this series 🙂

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